Because No Reason
Creating a whimsical world of pointless parties for Chambord
Client: Chambord
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Because No Reason
“Anyone for a cocktail? There's no method in this madness...”
Who needs a reason?
Lord Whitney had the absolute pleasure of working with director Abbie Stephens and in a meeting of minds helped to create a fantastical world organised by texture and colour for the luxury liquor brand, Chambord. A carefree and whimsical universe where instinct and humour override logic. We follow a fun and charming woman inspiring people to find fun in the every day – through her clever, playful way of creating delicious concoctions. The films feature a juxtaposition of seemingly unrelated objects, which required a complex choice of individual items to perfectly compliment the films’ beautiful aesthetics and colour palette. Be ready to get inventive with your cocktail implements – now how about those eyelash curler lime squeezers?!
Art Direction & Prop Design
Lord Whitney
Lord Whitney
Director
Abbie Stephens
Abbie Stephens
Agency
Colonel Blimp / Wieden & Kennedy
Colonel Blimp / Wieden & Kennedy
Set Design & Production Design
Ollie Hogan
Ollie Hogan