Christmas is one of the things Lord Whitney lives for, so dressing sets for Primark’s 2017 Christmas promos was a lot of fun. Shot on location in a stately home in the North of England, the campaign is bold, playful and bright, filled with metallic and jewelled tones. The campaign played on giving old fashioned traditions a modern twist, a celebration of young and old. Mountains of fake snow were laid out on the grounds, which Lord Whitney dressed with oversized mirrorballs, giant presents, plenty of glitter and even a unicorn ‘Christmas tree’.
Set Design & Production, Prop Making, Prop Sourcing, Full Art Department Management