Labled - Commercial, Film, Stills
Client - PRIMARK.
A polar bear, topiary unicorn and a ton of fake snow are the stars of this Christmassy shoot for Primark

Christmas is one of the things Lord Whitney lives for, so dressing sets for Primark’s 2017 Christmas promos was a lot of fun. Shot on location in a stately home in the North of England, the campaign is bold, playful and bright, filled with metallic and jewelled tones. The campaign played on giving old fashioned traditions a modern twist, a celebration of young and old. Mountains of fake snow were laid out on the grounds, which Lord Whitney dressed with oversized mirrorballs, giant presents, plenty of glitter and even a unicorn ‘Christmas tree’.

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Sam Robinson


KO Productions

Creative Agency


Services included;

Set Design & Production, Prop Making, Prop Sourcing, Full Art Department Management