JOY

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Labled - Film
Client - Will Young.
A joyful world of pastel colours, atomic test sites and an abandoned airstrip for Will Young's new music video

Lord Whitney’s art direction and set design for the single, ‘Joy’, brought together inspiration from both the atomic test villages and the bright pastel palettes of the 1950s. The video, directed by Dan Henshaw, sees Will Young in the role of a mannequin-come-human, in a stylish and uncluttered ‘house’. It’s only when you see past the edges of the set that the truth is revealed.

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Director

Dan Henshaw

Art Direction, Set Design & Build

Lord Whitney

Agency

MPC