TK SPRING 17

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Labled - Commercial, Stills
Client - TK Maxx.
Banana skins, blancmanges and bold brights for TK Maxx's Spring campaign

Blancmanges, shopping trolleys, banana skins and other random absurdities were at the top of Lord Whitney’s to do list for TKMaxx’s Spring 2017 shoot. The shots highlights spring trends and fashion & beauty products as part of their ‘ridiculous possibilities’ campaign. Stripes, contrasting prints and clashing colours make up these bold, bright scenes.

 

With varying backdrops, floors and props – including the use of mirrors, coloramas and huge lengths of fabric – the sets create graphic compositions within bright colour palette, aesthetically clean but with an edge.

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Set Design & Props

Lord Whitney

Art Direction

TK Maxx