Blancmanges, shopping trolleys, banana skins and other random absurdities were at the top of Lord Whitney’s to do list for TKMaxx’s Spring 2017 shoot. The shots highlights spring trends and fashion & beauty products as part of their ‘ridiculous possibilities’ campaign. Stripes, contrasting prints and clashing colours make up these bold, bright scenes.
With varying backdrops, floors and props – including the use of mirrors, coloramas and huge lengths of fabric – the sets create graphic compositions within bright colour palette, aesthetically clean but with an edge.