The aesthetic of a fashion photograph with the visual of choreographed pieces that showed physical presence
Informed by their ethos of working with 3D objects and analogue media over digital enhancement, Lord Whitney worked with Rankin and his team for Lycra’s 2014 global TV and print campaign. They created a giant geometric world of white, 3D shapes, some up to 18 feet tall! The images advertise Lycra clothing which promotes movement and versatility. Rankin cited Edward Muybridge as his inspiration for the project, whose pioneering sequential photographs explored the function of movement.
Set Design & Set Build