Labled - Film, Stills
Client - Hunger Magazine.
An imagined world of the most ridiculous, over-elaborate and useless inventions

It’s not that I’m so smart, it’s that I stay with problems longer

Albert Einstein

Working alongside Rankin, Lord Whitney created a world of totally useless, over-elaborate and unnecessary inventions in an editorial in Hunger Magazine. The project rationale was to create something high-end but humorous; looking at objects in a new way. Colanders became hair straighteners and kitchen utensils became night vision goggles.

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Creative Concept & Prop Making

Lord Whitney

Creative Director

Vicky Lawton