Designed during the 1970s in the creative frenzy of New York, Juste un Clou is a creation that ﬂouts convention, an unhindered transformation with remarkable strength. This collection traces the outlines of a style that is both modern and daring
Using a simple palette of black, red and white to highlight the elegance of Cartier’s luxury jewellery, the film for ‘Juste Un Clou’ plays highly on perspective and illusion. Lord Whitney worked closely with Rankin and HungerTV to develop the concept and design, creating a single-shot scene which ran through several playful sets. These sets come together to produce a high-end fashion film the conveys authenticity through sophisticated visual sequences and finely crafted sets, rather than post-production trickery.